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General Advertising Specifications



<ul><li>To allow for proper approval and testing, BAL.com requires creative 5 business days before campaign launch.</li><li>One click-thru URL must be provided for all units.</li></ul>



Ad Requirements



File Size:



<ul><li>100K: 320×50*, 728×90, 160×600</li></ul>



2x density banners are now required for all 320×50 image files:



<ul><li>320×50 &amp; 640×100 must be provided</li></ul>



Creative Format:&nbsp;JPG, GIF, PNG, HTML5



Animation &amp; Looping:&nbsp;30-sec max



3rd Party Acceptance:&nbsp;Yes



Full list of GAM Certified 3rd Party Vendors:&nbsp;<a href="https://support.google.com/admanager/answer/177366?hl=en">https://support.google.com/admanager/answer/177366?hl=en</a>



<ul><li>Rich Media:&nbsp;No</li><li>Expandable:&nbsp;No</li></ul>