Program Overview
The BAL Advance: Next Play is designed to help athletes transition their leadership, discipline, perspective and competitive mindset into the world of business. This program provides a curated pathway for entrepreneurial athletes to accelerate their business ideas through tailored resources, mentorship, and high-impact networking opportunities.
Participants will gain access to industry experts, investors, and strategic partners while developing practical skills to build, launch or scale their ventures.
The program is divided in two main phases:
Online Workshops
We will be selecting up to 20-30 athletes with varying levels of experience in business within Africa for 6 weeks of online training
In-Person Trip
The top 3 participants of the online program who meet the criteria will be invited to join The BAL and Afreximbank in New York City for 3 days of networking, 1 on 1 sessions with experts, and get access to specific business services.
Why Apply?
Build Entrepreneurial Skills: Learn fundamentals of business model canvas, financial planning, and product development.
Leverage Your Personal Brand and Perspective: Discover strategies to leverage your or others name, image, and likeness for business growth.
Connect with Industry Leaders: Network with investors, venture partners, and corporate executives in the sports and business ecosystem.
Exclusive NYC Experience: Top participants will attend a curated 3-day in-person workshop in New York City with BAL, Athletepreneur®, and Afreximbank experts.
Who are we looking for?
To apply, athletes and former athletes must meet the following criteria:
BAL Affiliation: Current or former BAL player (Seasons 1–5) or BAL4HER alum.
Entrepreneurial Interest: Demonstrated passion for business or startup ventures.
Business Concept: A clear business idea or vision at any stage (concept, prototype, or early traction).
Commitment to Learning: Ability to fully participate in virtual workshops and assignments.
Personal Branding Readiness: Interest in leveraging personal storytelling and social media accounts.
Growth Mindset: Openness to feedback and collaboration with mentors and peers.
Vision for Impact: Desire to create value within the African sports ecosystem and beyond.
Professional Conduct: Strong communication skills and ability to represent the BAL brand positively
Program Timeline
Applications Open: September 9th, 2025
Application Deadline: September 15, 2025
Cohort Announcement: September 19, 2025
Virtual Workshops: September 26 – November 7th, 2025
NYC Trip & Workshop: October 30th & 31st 2025
How to Apply
Complete the online application form It will take you 15-30 minutes to fill out.
Submit your application before September 15, 2025.
Tips for a Strong Application
Clearly articulate your business vision and why it matters.
Highlight leadership experiences on and off the court.
Share any progress, traction, or partnerships your idea has.
Show your commitment to learning and growing beyond the game.
Your game doesn’t end on the court—make your next play your best play.
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